Tips to make a good product promotion
Promotional items, free samples, tastings or loyalty programs are mu and useful marketing strategies for product promotion.
Promotions are a marketing tool that has been used throughout history and has always been very useful to increase the target, customer loyalty or increase the visibility of the brand in the market.
These actions are known as below the line marketing, and are characterized by being non-massive practices. These actions aimed at specific segments of the population or specific market niches. In addition there is a need for a high dose of creativity and a sense of opportunity. The objective is to create different channels of relationship and communication with the client.
A good promotion can guarantee an increase in sales in a short period of time. Therefore we propose a series of ideas and strategies to generate good promotions:
- Reward for purchase: thank your customer for purchasing your product with a discount for the next purchase.
- Create loyalty programs: rewarding repeat customers for their loyalty can be the most effective way to achieve loyalty.
- Deliver free samples: if you have launched a new product to the market or is another version that has undergone some variation, this is an idea that always works. We must bear in mind that it requires a financial investment by the company.
- Give away promotional items: it is one of the most used by top brands. Because it allows you to give a gift to the customer at the same time you show your brand.
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