Tips for your kiosk business
There’s more to kiosk success than just picking a product you like. The secrets to making the right choices and making a profit lie in the way you sell. Here’s what you need to know.
Set Yourself Apart
Traditional stores carry many items, but not many choices for each product type. Your mall kiosk will be most successful if you do the opposite — choose a single product type (or very limited range) and go deep in terms of selection. For example, if you choose to sell purses, offer different styles, colors, sizes, etc. This immediately sets your kiosk apart from other sellers. Offering a wide variety of the same or similar products increases the chances of a customer getting exactly what they’re looking for.
Offer Products People Want to Buy
In order for your mall kiosk to be successful, a lot of people have to want to buy your products. That means you need to appeal to a large crowd rather than a small niche. Instead of selling Hello Kitty themed iPhone cases which will likely only appeal to pre-teens who have an iPhone, sell all types of cell phone cases for every type of phone on the market. You can see how one business would be more successful than the other.
Sell a Product People Can Engage With
Customers love to test, sample, and touch products before buying them. And once they do any of the previously stated things, they’re more likely to buy it. So, it’s a no-brainer. Offer products that provide a hands-on opportunity of some kind.
To get your customized kiosk, give us a call!
